Women's FA Cup: Investment shows 'power' of women's football

Chelsea FC Women celebrate victory. Photo: Chelsea FC Women

A new three-year partnership with Vitality for the Women's FA Cup "demonstrates the power of women's football", says the Football Association's Kelly Simmons.

The partnership will bring "significant investment" to the competition.

Vitality hopes to help the FA "drive more visibility" to the women's game.

"We want [the FA Cup] to be the biggest cup competition in the world for women's sport," added Simmons, director of the women's professional game.

"Bringing a major brand in at this moment demonstrates the power of women's football and where the game is, and that brands and other partners want to get involved.

"It's been well documented we've had a lot of commercial interest in the WSL [Women's Super League] as well. It says strongly where women's football is at. It's on a big growth trajectory and every aspect of it is growing rapidly." BBCSport